Channel Six is a modern camping and caravanning channel based in the United Kingdom. It is targeted toward both seasoned travelers, as well as first time campers. The identity is simple and clean, yet organic with the swirl extending outside the number six. A modern take on a traditional word is provided by using "ch" for channel instead of the entire word. The style guide uses a standard users' manual approach to create a step-by-step explanation on implementing the brand. Channel Six is a television channel meant to inform and delight viewers, encouraging them to get out there and enjoy all that nature has to offer.
Beach Whale Brewing Company is a fictional brewery based out of San Francisco. It combines the relaxing feel of California beaches with the taste of a great beer. Through the use of bold typefaces and bright, vibrant hues, Beached Whale Beer brings the beach and local craft beer to customers throughout California.
Recruitment material was created through implementation of new brand standards while at my year-long internship at Anchor Bank. The material was created in collaboration with the marketing department and main graphic designer. The purpose of the material is to highlight open positions at various branches, while expressing one of Anchor Bank's core values--collaborative spirit. Through the use of company colors and intriguing copy, the material successful expresses the environment at Anchor Bank. The material was then displayed within branches, as well as across all company social media platforms.
Imagine Benfield is a sub-brand created for the company Benfield, a family owned car dealership in Newcastle Upon Tyne, England. The city centre store concept provides a inviting environment for first time car buyers to learn and ask questions about Benfield cars. Through interaction with dealership staff as well as an iPad app, customers can easily explore personalized car options. The staff would be available to talk buyers through the car buying process while buyers enjoy tea or coffee from the coffee bar located in the store. By providing a inviting location closer to the target audience, Benfield would be able to successfully reach first time buyers.
Bon Voyage was created as an extension product to the designer toy company, Kidrobot. It is inspired by the urge to travel and see places all over the world. The suitcase shape of box is used to convey the playful spirit that is consistent with the Kidrobot brand.
Pop art has always been one of my favorite art movements and through screen printing, I was able to apply that inspiration. This poster design, using four layers of ink, portrays the idea of pet idealization. For many animal owners, their world revolves around their pet, which is portrayed by the size of the dog sitting on the globe. The color palette uses common pop art hues and applies negative space through the yellow background.
Alone Wolf is a fictional campaign based on the wolf hunting conflict continuing in Minnesota. The poster portrays a wolf being surrounded by urbanization, which in turn shrinks the wolf's environment. Wolves are then said to be overpopulated causing the hunt to continue. The campaign is meant to empower Minnesotans to petition the killing of our wolves through the slogan "Protect the Pack". Forest hues help create hierarchy within the piece and emphasize the impact of the grey urbanization.
